Classic IBM Packaging

Here’s a photo of a ledger from the 1984 collection from IBM. Those striking pastels and regal fonts really bring it all together. Look how proud IBM was:

“For the introduction of the IBM PC, we designed the packages and software manual, creating, instead of the industry’s usual cheap plastic binders, hard-bound linen covers and slipcovers in pastel colors to stress cultural elegance and personal values.”

Personal values? Holy shit, IBM. You just blew my fucking mind.

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