The Hövding (Swedish for “chieftain”), is an airbag designed for cyclists with a taste in fashion that isn’t traditional amongst the biking community. Though we’re confident it works just fine with pimped out mobility scooters as well.
Designed by Anna Haupt and Terese Alstin, the Hövding collar contains gyroscopes and accelerometers which constantly monitor your movements, releasing the airbag hidden within only when you’re in danger. Might I suggest an airbag inside for a fashionable man’s cup? Some ladies kick really, really hard. Maybe with an automatic kick detector, monitoring changes in wind speed around the crotchal region? There’s a potential market – think about it. I’ll be here when you want to talk business. After the jump, check out a video of the airbag collar in action.