Social media has become one of the most effective marketing tools in today’s times. Being on top of the game is important for any company to make a mark. It also provides wide exposure to your target audience at a much lower price than traditional marketing channels.
Knowing what channels to tap into to get sales is an important aspect of marketing. Having your own social media channels dedicated to the company gives you a chance to make a connection with the customer.
Everyone likes winning free things. If you have an online subscription service or a product, then trying it out for free can even turn them into customers. Other than that, people will interact for a chance to win freebies.
There are two main ways to host giveaways as a business:
On Your Own Page
If you have a good enough following and know what you are doing, then you can host small giveaways on your page itself. This will need some promotion and getting out there, but it will bring people to your page.
Ask the people to follow you or sign up for your newsletter. You can add in following your other social media channels and even liking and commenting on your pictures. This brings traffic and engagement.
Through an Influencer
Another great way to host a giveaway is through an influencer. This can be a great strategy because you get to tap into potential customers in a channelized manner. The giveaway allows the influencer to hold a contest for their followers with your product or service as the prize.
You are likely to reach out to an influencer who has expertise in your area, and this gives you a group of audiences interested in the niche to target.
A giveaway is a perfect tactic to get a positive mention of your product from an influencer to their numerous followers. This is essentially a win-win for both parties here, so it works out best and has more chances of an influencer agreeing to work with you even if you are new.
Remember, the objective of the giveaway is to ensure that many people participate in it. So, don’t complicate the contest and keep it as simple as possible. Work with your content and social media team or the influencer to come up with an exciting contest to host or a giveaway to attract. You are guaranteed to see a fantastic response and exposure if you manage to play your cards right.