IKEA Launches MVNO Cellphone Service

For our readers living in the UK, please let us know if you guys are just as batshit crazy for IKEA as we are. The Swedish furniture company will be offering cellphone service to 1.4 million “loyalty scheme members” and around 9500 employees. T-Mobile will be providing the actual service while IKEA is just slapping a name on it and calling it a service. It’ll work similar to Virgin Mobile with the “pay as you go” plan starting with a minimum 10 purchase.

No word yet if your cellphone comes wrapped up in a flat cardboard box with the charger sold separately.

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