Target must be pissed. The company approaches the holidays with new gift cards that have a built-in 1.2-megapixel digital camera and what does its competitor, Best Buy, do? Best Buy tries a different route with gift cards that have speakers built in to them.
While not nearly as cool as Target’s concept, Best Buy has gotten this far by offering bullshit services like pairing your Bluetooth headset with your phone for $10 bucks. Being able to plug your gift card into your iPod right before you clear the $50 credit at the cash register seems pointless to me. Let’s see if Best Buy follows the way of Circuit City.