What Businesses Need To Look For In Screen Capturing Technology

Businesses these days are taking a different tack in how they operate. It’s yet to be seen if work-life ever goes back to “normal” or if working remotely will become the new norm. However things shake out, today’s workflow demands a completely different toolset than what was necessary to run a business only a year ago. 

screen recording

Everything from business operations to marketing efforts have had to change. And they aren’t just different; but more challenging as well. This feels like a double whammy because right at the time when team collaboration is more essential than ever, yet teams are talking less frequently.

We underestimated just how much collaboration happened throughout the day until we were quarantined in our home offices and realized that what we were missing is casual interaction, office banter, and the spontaneous ad hoc meetings that look more like breakout groups and less like a conference room meeting.

The problem is well-defined but what tools offer a solution?  Visual communication software has to both help dig deeper into tough problems and close the “collaboration gap”.

Enter screen recording and screen capture software. 

While screen capture and screen recording have always been pertinent to modern-day business, not everyone has taken full advantage of these tools until remote work became mandatory. Just take screen capturing software, for example. 

This is software that captures clips from computers or entire videos. It is a tool that can be immensely beneficial for businesses. Up until very recently, many might have been reluctant to embrace software like this because it is sometimes easier (but less efficient) to call someone over to show them something, but that is no longer possible for the time being.

More and more companies are realizing the importance of operating as efficiently as possible in a work environment where communication is strained by default. and just how helpful screen capturing software can be in achieving these goals. That being said, before you just run out and blindly invest in software for your company, you’ll need to know what qualities to look for.

Screen recording software and how it can help

Just as a little recap for those that are new to the world of collaboration tools, screen capturing software is pretty much what the name suggests: a software program that allows you to capture your screen as you work. It’s an especially convenient tool for when you have to share a complicated idea involving implementation on a website or downloadable software. They say that a picture is worth a thousand words and that’s especially true where you are trying to write out the details of how to do something with a computer vs. having the ability to just show someone how to do it.

It’s also a great solution when you want to create high-quality training material that has to be used over and over again. You can put a lot of time and effort into writing scripts, working out the screen order, taking out filler words, and downtime — all in the pursuit of high-quality training material that can be used for employee onboarding or part of a technical certification program.

Around The Clock Customer Support

Businesses are completely different across the board. Just the fact that your business is located on the east side of the world could make it entirely different from a business of the same niche operating in a western culture.

You might be providing similar services, but the distinction in time zones coupled with the various locations can make your businesses entirely different. Simply put, no two businesses are exactly alike, regardless of industry or niche. 

This is why you’ll want to look for a screen-capturing software that comes backed with 24/7 customer support. Around-the-clock customer support can make a world of difference in terms of your employees’ and customers’ experience. his support needs to be top-notch as well. An interaction with customer support can make or break a business relationship, so you don’t want to have to worry about running into problems only to realize you’re on your own.

Instantly Share A Screen Capture with Remote Coworkers 

As we all know, sometimes things can happen in the blink of an eye. 

While you do have the ability to use these capturing programs like video recorders, not everyone always uses them in that manner.

The right screen recording programs will make this much easier by allowing you to enable hotkeys to start the recording process. Brad Hanks, Head of Growth at CloudApp points out that CloudApp is great because it supports any modern operating system. “I like that we can boast that we also support native shortcuts for all operating systems, taking a screenshot on a Mac, for example.”

Another useful shortcut is that Instead of taking your mouse cursor up to the file button and then opening a bunch of windows to start the recording process, you can simply hit  F12 and start recording. Press it again when you want to stop.

Editing Screen Recordings

It probably goes without saying, but you’ll also want to look for a software that allows you to make edits of copies of the file that you captured. Some programs will allow you to save the files as .PNG, .GIF, or .JPEG formats, where they can then later be edited in photoshop programs. Some capturing software programs will allow you to edit your screenshots utilizing a colored pen or highlighter to note specific areas. These are all things that you’ll want your capturing software to be capable of.

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