As a concept, the Flutter-in Pinhole Camera is quite wonderful: a flat-pack pinhole camera that doubles as a postcard. But the sentiment behind the promotional spot is more than a little bit creepy.
“There are those people that suffer in the Third World,” reads the copy. “Why are we always just about to see their suffering? Even, they must have their own happiness. Now, we send the camera that can take the happiness of their life.”
You can’t afford a camera of your own, Africa. So we’ll send you a cardboard one. Then you send it back to us. So we can take the happiness of your life.[via Gizmodo]