There are many secrets and tricks to running an effective marketing campaign. They all relate to different aspects of the business process, but one stands out as having the greatest success rate. In fact, if you can establish this element, you can drastically increase your sales response. This key is focus.
Focus is about choosing a position and a theme that you will emphasize. Some of the most successful businesses in the world have implemented this technique, including Steve Jobs. Focus is most often seen in tangible products such as cars, computers, and mp3 players. However, it can also extend to services such as those offered by a website design company. The rules are the same for products and services, though you will want to tailor them to your particular needs. Focus can be established by following these rules.
Connect with the Heart and the Head
The most powerful brands are those which combine wants and needs, or the heart and the head. This is how you will get your customers and potential customers to respond to your product or service.
Always ensure that your focus is not a lie or is not perceived as a lie. In other words, be believable and legitimate. If you aren’t, your clients are going to walk away. What do we recommend? Refrain from the hype and spin and simply be honest about your product. While some marketing “spin” is to be expected, avoid becoming the used car salesman.
Keep It Relevant
The relevancy of focus is essential. You can be focus clearly on a particular theme, but if you are focused on the wrong one, your customers will be few. The relevancy of your focus is determined by your market. What does your market care about? Or what are they most likely to respond to?
Keep it Simple
At its core, focus is all about simplicity. Your focus must be such that your customers can remember and repeat it after hearing it a single time. Coca Cola focuses on being refreshing with the iconic long drink and lip smacking satisfaction. Trix emphasizes that it is a kid’s cereal with its catchy saying, “Silly Rabbit, Trix are for kids.” The one thing that both of these advertising focuses share is that they are easy to remember and to repeat. Because of this, they maximize their effectiveness.