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It wasn’t so long ago that companies started integrating video into their billboards. Now, there’s a whole new sensory effect being used to peddle goods. The Bloom chain of grocery stores is using scent to sell their brand new line of meat.
Between 7 a.m. to 11 a.m. and 4 p.m. to 7 p.m., lovingly known as rush hour, the billboard emits a tasty scent of freshly seared cow flesh.
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