I don’t know about you, but I happen to think the Back To The Future trilogy is one of the greatest achievements of modern cinema. The only thing I didn’t like about it is how the whole world is supposed to end if Michael J. Fox meets Past or Future Michael J. Fox, but when Jennifer meets Future Jennifer nothing really happens. That part sucked.
Anyway, remember in Back To The Future 2 when Michael J. Fox is in the year 2015 and he has the really kickass sneakers that tie themselves? Of course you do. They were really kickass. Turns out, you’re not the only one who loved those shoes. Fans of the kicks put a petition online in order to start “a grassroots movement to get Nike to make available to consumers the futuristic-looking sneakers seen in the 1989 movie Back to the Future Part 2.” Back To The Future fans dubbed the shoes the “McFly 2015” after the the name of Fox’s character Marty McFly. Hip Hop star Kanye West even got in on the action by having Takashi Murakami draw a bear wearing the sneakers on the cover of his album Graduation. This month, Nike finally released the Air McFlys– sort of.
Obviously, robotic shoe tightening technology isn’t available yet and nobody has managed to build a real hoverboard, but Nike should be able to make something that looks like the kicks in the movie. Sadly, their much ballyhooed 2015 is just a Back To The Future colorway for the Hyperdunk basketball shoe. I thought Nike was down with futuristic clothes after seeing their “Swift System of Dress,” but I guess not. The so-called “Hyperdunk 2015’s” are sort of the same color as Marty McFly’s sneakers, they have Back To The Future-y logos on the tongue, glow in the dark panels, and decorations inside the the shoe, but they really look nothing like the kicks in the movie. This is a major disappointment. I still bought Nikes after hearing about all their sweat shops and stuff, but I think I’m going to have to boycott them for real now.