Milky Way Caramel Seat Belts Stretch The Definition of Creative Advertising


I was much more of a Milky Way fan when I was a kid. Not exactly sure why. These days I’m more of a Reese’s or Snickers guy. Perhaps the geniuses over in the Milky Way advertising department were utilizing my soft child-like brain to bend my consciousness to their will, forcing me to favor their candy bar with their creative marketing ploys.

For real, just look at this caramel-stretching campaign that Milky Way has launched using taxi seat belts. I mean, what the hell? Children can only take so much coercion! Leave my brain alone, Milky Way! More pic love after the jumperoni.



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