The oft-troubled Dodgeball service is on its way out at Google but that won’t keep the company from innovating new products. Case in point: Latitude. Google Latitude is a new location-based social networking experience. You install a widget to your iGoogle page if you’re on a computer and mobile users can directly access the Latitude website. Users can see other friends’ location, update their status message (just like Facebook) and it’s all in real-time!
Privacy issues will no doubt keep some from using the Latitude service, but Google says you’ll be able to completely control your privacy. Latitude is supposed to work as of right now, but I just tried to use it on my iPhone 3G and it still says “Coming Soon” after I click the link in SMS that Google sent me. Oh well. Perhaps Google is busy working on more important things.