You need to be happy with your logo. It’s an image that will be omnipresent on all your company materials, online and offline, and it needs to be distinct and easily distinguishable in the midst of hundreds of other competitors in the industry. It needs to be something you like, that’s for sure.
More importantly, it needs to be something your customers will love.
Being visual creatures, much of people’s choices hinge on whether they trust, enjoy, and are attracted to what they see. This is why your logo must be a blend of shapes, colors, and type that taps into your customers’ subconscious and evokes exactly the kind of emotions you want to bring out. Freelogocreator delivers on those three perfectly. Their logo creator asks you a couple of questions about your business and starts generating hundreds of relevant logos for you.
A color you like
There are numerous color psychology guides out there to help you choose what’s representative of your brand’s values.
Red is related to power, dominance, and passion. Blue is associated with professionalism and intellect, yellow with optimism and joy, and green with nature, healing, and sometimes money.
Purple is creative and spiritual, with undertones of royalty. White speaks of purity and cleanliness, while black is sophisticated and edgy.
And of course, while you may have a signature color, it won’t do to have only one color for your website and other materials, so get ready to pick one or two more hues to complement your main shade.
Shapes that move you
Lines and curves also influence the way customers receive your image.
Rectangular or square-shaped logos are a popular choice for almost half of the world’s most successful brands. Symmetry and straight lines send a message of steadiness, discipline, and stability. Similarly, the sharp edges and points of triangles in logos are associated with efficiency and purpose.
Meanwhile, circles, having no end and no beginning, denote connectedness and continuity. The softness of curves evokes feelings of nurturing, inclusivity and community.
Typography that sends your message
The typeface you choose must convey the mood that you want your brand to evoke in your customers.
Serif fonts lean on the traditional side (and sometimes dated). They give the impression that your brand is reliable and will endure through the times. San serif fonts say you are modern and less formal, but still professional. San serif fonts are appropriate almost anywhere thanks to their clean, no-fuss face.
Cursive or script fonts are playful, quirky and show off more personality. However, choosing just the right script font is tricky, as is finding just the right secondary font to pair it with. Cursive fonts also don’t look well in all caps.
One typeface is typically enough, but if you feel like you need to show contrast or place emphasis, you can combine fonts or choose a font family for consistency (condensed, heavy, light, etc.).
A disclaimer: just because there are guidelines on what emotions are traditionally aroused by design elements doesn’t mean you’re required to follow them to the letter. Instead of confining yourself, it’s more important to choose a combination of colors, shapes, and typefaces that best represent what your business is about.
Start drafting your logo and experiment with these guidelines. Or break them. What’s important is that you end with an image you’re happy with and that you’re confident will please your customer enough that their choice on first sight is you.