Car companies thrive by using a powerful logo to represent the brute force behind their vehicles. Ferrari uses a wild bucking horse. Jaguar uses a huge and powerful raging cat in mid-leap. Lamborghini uses the image of a charging bull. It’s all about the image of pure animalistic power!
Now, imagine if these companies were all of a sudden focused on a new demographic. What if, rather than focusing on men with inferiority complexes and people who love powerful machines, these companies were to focus on the highly-sought after “infant drivers” demographic. The logos would probably change a bit, and perhaps look something like this.
Link (Translated from Portuguese)