Japanese electronics giant Sony is set to unveil a mysterious new product Monday night at 9 p.m. sharp. No one has any idea what type of device Sony is going to reveal, but on their web site they released a picture of a glowing green power button and promised something that will “redefine” performance, mobility, and style.

Based on those descriptions, odds are Sony’s new product is a laptop. On the other hand, the last time Sony did a mystery marketing campaign, it was for a dancing, light up MP3 player so there’s no point speculating about what might be behind the curtain at this latest top secret product launch. We’ll just have to stay tuned.

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Oh IKEA. We all love your cheap prices and great selection of furniture and doo-dads. Really, we do. I think we all just want your products to not fall apart after a few months. I hope it’s not too much to ask, especially with this ridiculous cardboard studio apartment you built in Brooklyn.

This 20′x20′ “apartment” was set up outdoors in Brooklyn to attract people to the new IKEA they just built there. IKEA is being very generous with its marketing. If I can recall, my first studio apartment was like 15′x17′ or something similar. Very small. I could probably fit a bed, a chair and one of those $15 breakable coffee tables in there. I’d imagine IKEA did much better with its living space.

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BoingBoing has a great find today. It’s a Papa Johns pizza delivery advertisement. The catch? It sticks to your door right below your peephole. When you peer out, it looks like a guy is delivering a fresh, hot pizza pie to your door. If only it were true.

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Having seen them selling cellphones with a girl in a tub, here comes another marketing stunt from Japan. How ’bout a spectacular cartoon epic on a weird-looking mouse that does acupuncture? Jump to find out more.

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Japanese company Frepar has announced the commercialization of their almost-teleporting communicate-Pod. What this thing does is that it allows the real-time teleporting of full 3D image of objects between both parties, so essentially it “looks” like teleporting. When you want to show your friend your new hamster, simply place it on the Sci-fi looking device, let it walk around in the capsule scanner and your friend at the other side would be delighted to see the 3D image of your hamster walking around in their receiver. You don’t have to worry about ionizing your beloveds and reconstructing them at the other side, that’s the beauty of safe simulation.

The Pod can be put horizontally or side ways, it can also do the image spin-around trick, just for the effect. The company predicts that the communicate-Pod would be mainly used for marketing purposes, in fact Microsoft Japan is already using them for their 2007 Office System campaign in, they’ll be showing 3D images of concept prototypes as well as a model introducing the new features of the Office System. For the rest of us, the Pod will be on sale in the fourth quarter this year for $250. — Sam Chan

Pod [Freparnetworks]

Things have not been going good at all for Sony recently. The PS3, which was one of the most, if not the most, highly anticipated gaming consoles ever to be released has entered a serious slump. Marketing trends and sales are showing a bleak prediction for the future of the PS3 system. On the initial date of release, the PS3 flew off the shelves at the speed that was to be expected. Days later the systems were being sold for $2,000 a pop on eBay to the many who were not able to find one. Only weeks after the release, prices for the PS3 on eBay are selling for barely over the retail price, if at all, regardless of the lack of supply in stores. With the Microsoft Nintendo Wii leading the charge in every category, the Playstation 3 continues to lag behind in sales. Many are already predicting that there are going to be too many of them around with not enough of a market. Although many sales predictions showed Sony has having a breakout product with the PS3, this is what happens when you stay in the technology game, without innovating your style. The Wii is fresh, fun, and cool and in the end, the PS3 is basically the PS2 with better graphics. — Andrew Dobrow

Is there a PS3 supply glut? [PRWeb, via GWN]