SEO (search engine optimization) is a huge, multifaceted marketing concept. While most marketers have a decent acquaintance with the search engine algorithm, many don’t know that various SEO factors carry different weight. For this reason, they end up leaving out instrumental elements in their SEO strategies and, consequently, get penalized by Google. Read on for a list of the most overlooked SEO tips and how you can use them to gain an advantage over your competitors.
1. Preparing a proper keyword strategy
While keywords are not as powerful for SEO as they were ten or twenty years ago, they are still paramount when it comes to Google page indexing. They help search engine crawlers know what your website is about and if your webpage is relevant to an organic search. Most content creators do not perform proper keyword research before publishing their content, resulting in an ineffective keyword strategy based on nothing but their own perceptions.
2. Outbound links
Outbound links don’t get as much attention as inbound links, and that’s because their benefits are not as direct and straightforward. When you provide links to websites and blogs in your domain, it helps Google and other search engines understand your target audience. It also boosts your site’s quality and trust as readers get complementary information without necessarily performing separate searches.
3. Image optimization
Optimizing your images for SEO is fairly important, but for some reason, many marketers still neglect it. It really isn’t much of a task; you just need to ensure each new image is properly sized and formatted and titled in a way readers and search engines understand their content. On top of that, provide alt tags to give a clearer picture of what’s transpiring in the visual. Doing this may not improve your site’s domain authority, but it will increase your chances of being featured in related image searches.
4. Use of stunning headlines
Search engines these days rely heavily on user behavior to determine the ranking of a webpage. For instance, receiving thousands of clicks per day won’t count if most of those users leave your site almost immediately. The same applies to your appearance on search engine result pages. If your on-site SEO strategy has earned you a place on the first results page, you will likely lose your favorable ranking if you don’t get many clicks. Ensure your headlines are relevant and catchy.
5. Content length
It’s always advisable to publish posts of at least 300 words, but if possible, make your target 1,000 words. Long posts provide Google with more information about your page and allow you to insert more keywords per page. The challenge in this is coming up with that much information per webpage. However, if you take time to research topics with enough information and find a way to combine the short topics, you can easily hit those word counts.
When preparing your SEO strategy, make sure to keep the above tips in mind. They may not make much of a difference in a single post, but repeating them over and over can significantly add to your site’s SEO performance and drive more traffic to your website.