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Somewhere along the line Toyota realized that construction workers and middle-aged suburbanites aren’t the only people out there with an interest in trucks. What about nerds? We enjoy driving, and we may have to haul computer rigs and giant millennium falcon replicas around from time-to-time. Plus programming jobs pay decently, so we have some money to burn. And if you are going to pander to a nerdy audience, what better way is there than capitalizing on the success of World of Warcraft? Hit the link below to check out the Toyota WOW commercial. —Sean Fallon
