For businesses in Singapore, every day is a tough race to win more customers. While the country boasts one of the highest internet penetration rates (84%), the competition is stiff. This calls for innovative marketing strategies to stay ahead of the pack. Search engine optimization (SEO) in this business environment is an effective strategy. However, you can boost your company’s SEO efforts further by going local.
Effective marketing no longer about targeting everyone online but rather finding your target geographic market.When working with a reliable digital marketing agency in Singapore, they will emphasis targeting of the local customers.
Local SEO in Focus
Local SEO focuses on optimizing your website for the local audience. It makes it easier for local customers to find your business and engage with you. By narrowing your focus to the local market, you increase the chances of conversion and manage your marketing budget better.
There’s no need to target a customer in Britain while you only offer local services in Singapore. With local SEO, you use different strategies to promote your company’s visibility on location-based searches.
For instance, if you are a car dealer and a customer in your area searches “car dealers near me,” your business will appear first in the local search results if you have optimized your site.
Why consider local SEO? 50% of consumers who do local searches on their smartphones end up visiting a brick and mortar store within a day. If your business ranks high on local search engine results (SERPs), there’s a greater chance of converting.
In 2018, 82% of smartphone owners carried out “near me”searches. These numbers show that local SEO can boost your lead generation volumes, increase foot traffic at your local store and increase conversions and revenue.
Effective Strategies to Boost Your Local SEO Campaign
- Leverage Customer Reviews
Great location-specific customer reviews help optimize your Google My Business presence and also encourage more locals to buy from you. Most customers looking for local brands read customer reviews and testimonials before visiting any store.
Reviews also help in local search ranking. They boost your company’s credibility and boost engagement with your business. You can ask for reviews from customers after closing deals. Alternatively, send a post-purchase email to satisfied customers asking for a review. To encourage more reviews, respond to any feedback you get positively and professionally.
- Spruce Up Your Location Pages
A location page contains crucial information,including a business name, operating hours, phone number, photos, address, and links to important website pages. Start by setting up and optimizing your Google My Business page. Provide all the crucial details and ensure they are accurate and up-to-date.
Add images of different aspects of your business, such as the venue, landmarks near your business, products, and services.
You should also give a short but comprehensive description of your business and include keywords to make it easier for customers and search engines to find you. The best advertising agencies in Singapore have experts to help with keyword research.
- Optimize for Voice Search
Voice search is no longer a fad but an integral part of the digital business. You have to optimize your business for voice search as more people using mobile will find you this way. Consider the kind of questions people ask when searching for your business rather than what they would type.
Long-tail keywords work best for voice search optimized content. User intent is also a crucial consideration when optimizing for search. You have to consider what potential customers will be looking for and how they will ask digital assistants for help.
- Local Backlinks
Credibility is critical for a local business. Your customers want to shop from a reputable brand and backlinking can help you here. Get credible and authoritative backlinks from the best local brands, influencers, and organizations such as chambers of commerce and local media.
A strong local backlink portfolio serves a double-pronged purpose to boost ranking on local search and increase traffic. It helps keep a stream of customers through your doors.
- Optimize content for Local Keywords
You have to invest in intense keyword research to identify the best to use. Here, a digital agency in Singapore comes handy to provide the expertise and tools necessary for the keyword research. Consider the competition for popular keywords and look for alternatives. Use the selected keywords on Meta descriptions, social media posts, blogs, title tags, and any other content geared for SEO.
- Multiple Pages
For local businesses in different locations within a city, you should consider multiple pages. It allows you to use location-specific keywords and narrow down your target market. Each page should have unique details for better ranking and the best user experience.
For your local business in Singapore, investing in local SEO is a smart strategy. It helps target customers more likely to convert. You can increase foot traffic, improve customer engagements and provide a better experience through location-specific marketing. With these strategies, you will make it easier for potential customers to find you. Google also loves local SEO and hence, these techniques are the gifts that keep giving.