Retail Store Dedicated to Only One Video Game

ea-sports-active-store

In preparation for the tremendous Christmas rush, EA Sports has taken it upon themselves to open a pair of stores, one in San Francisco, one in Boston, dedicated to only one game: EA Sports Active.

Sure, the demand for Active is so exceedingly high that normal retail outlets are sure to be bombarded with a stampede of eager EA maniacs… really, it requires its own storefront? And not only one… but two? And are there actually people in there that aren’t employees? Who are these people?

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