The advent of technology has revolutionized life in general. Be it any profession, institution or aspect of life, and technology has impacted how things have always been one to a great deal. It has made information and data sharing smoother, communication speedier and more efficient and business and organizations have become more cost-effective. Since the technology is undergoing constant and rapid evolution, it has brought the world closer into an interconnected village.
The impact of technology and its increased accessibility to people has had a huge impact on the world of marketing. Marketing has been an integral and perhaps the most crucial of any business since the day businesses have existed. It focused on identifying wants, creating products and services to satisfying those wants and communicating and promoting new products, services, idea, and information to customers and consumers.
Although the fundamentals of marketing are still the same to this day, however, the way it is done has greatly changed over some time. From information and data collection for market researches to development of new promotion channels, marketing is now majorly driven by the Internet and Communication Technologies. While many large organizations have already acknowledged the power of technology and have shifted towards making it a center of their marketing strategy, smaller businesses are still reluctant in relying on it. Here are some of how technology can help you take marketing for your business a notch above.
In this era of Social Media, you cannot compete without having an active presence on social media platforms. This is the age of smartphones, Facebook, Twitter, and Instagram. Customers today follow food blogs and travel blogs and lifestyle blogs instead of buying and reading magazines for the niche that interests them. Your brand that is placed on Facebook and Instagram or when covered by a lifestyle blogger with millions of followers will have a more significant impact and visibility as compared to being set in a magazine with limited circulation. The best part, it is cheaper, it offers you more control over how you want to choose the target audience and place the ad and provides greater flexibility and reach. Moreover, it helps you build more personalized relations with your customers.
Web and Social Media Analytics
Digital platforms are not only used for promoting and selling products and services, but they also generate analytics about consumer behavior, search histories, interests, and discussions which can give an insight on what’s hot and what’s not. This added by online market surveys and other digital research methods are super cost-effective methods of market research that can help you gather results with much more precision and accuracy. Market research today is heavily dependent on, and there are dedicated data analytics firms that sell digital consumer analytics to help your business have better consumer reach and lead generation.
E-Commerce has been the biggest buzzword in the last decade. With pioneers such as Amazon and E-Bay setting the direction, almost all businesses today have a presence as online stores. Most customers today prefer shopping online because of the convenience and variety it offers. Browsing hundreds of products with a swipe on your phone while unwinding in your couch anytime is much easier than going through the hassle of driving to the stores and browsing products only to return home without buying anything. E-commerce has allowed greater consumer reach, quicker lead generation, and more cost-effectiveness.
Besides the digital world, outdoor advertising has always had its importance. Whether you are attending an important concert or an event or just driving down a busy downtown in your city, you must have spotted billboards around yourself. However, no one finds those flat 2D billboards flattering and appealing anymore. Technology has also changed OOH advertising methods with the new age LED billboards technology. There are vendors such as Bibi LED that rent out LED billboards for both indoor and outdoor advertising. These billboards help to communicate product features in a much better way, and you can run multiple images in a sliding carousel on a single LED and make your advertising more creative.