In today’s day and age, more and more people are launching start-ups related to the tech industry. Launching one’s own tech company is easier than ever before, thanks to platforms that allow creators to self-publish their apps and software easily and simply. Plus, tech start-ups can often involve very low opening costs but yield excellent profits. It’s a growing field that has the potential to earn people a great deal of money.
The group that buys the most apps and tech-related items is undoubtedly millennial consumers. Plenty of established tech entrepreneurs, such as Don Burns of Chasseur, have had success appealing to these picky but powerful millennial consumers. However, many new and emerging tech companies find appealing to this demographic different.
While millennial shoppers generally are looking for the same usability and functionality as their older counterparts, they do have some unique qualities that make them a challenging group to market to. Here are some tips on how new tech companies can appeal to millennial consumers and encourage this coveted demographic to buy their product.
Millennial Shoppers Move on Quickly
Older generations weren’t raised with technology and computers in their lives. For this reason, when they find an app or a device that they enjoy, they tend to stick with it. Millennial shoppers, on the other hand, were raised with technology. Over their lifetime, they have seen myriad devices and apps come and go. They don’t form attachments to specific tech products and are always ready to move on to the next bright, shiny new toy.
For this reason, it’s essential that your company is constantly evolving. You should never be dedicated to creating just that one great product. Instead, your goal should be to be a company that is either always upgrading its existing product or continuously putting out new products. Millennial shoppers buy in droves, but they tend to move on to the next trend quite quickly.
Millennial Shoppers Love Innovation
Millennial shoppers like to say that they have the latest and greatest in technology. Beyond that, they are legitimately impressed by technological innovation. Due to growing up with technology, they understand the engineering and work that goes into a new and impressive tech product.
For this reason, don’t think that your innovative and unique ideas won’t go unappreciated by this coveted crowd. They appreciate products that show fantastic design and advanced technology.
Millennial Shoppers Like Sleek Designs
Millennial consumers gravitate towards sleek designs when it comes to their tech devices and software. They tend to shy away from anything that is too flashy or too over the top. The minimalist style is the most popular amongst millennial tech users. Solid colors, such as grays and whites, work well in designs geared towards millennial shoppers.
Millennial Shoppers Follow Trends, to a Degree
Millennial shoppers aren’t completely blind to trends like their older counterparts. However, with that being said, they aren’t completely consumed by them the same way that adolescents are. Millennial shoppers do indeed like to purchase items that are in vogue and used by their favorite prominent media figures and celebrities, but they won’t go for flash in the pan items that offer style but zero substance.
You should follow trends if you want to appeal to millennial consumers. However, if you really want to get their attention, you should break the mold a bit. The perfect product for a millennial is something that is in fashion, but that also offers real functionality and substance.
Millennial Shoppers Are Starting Families
For many of us, the notion that someone born in the late eighties or the early nineties is a soon-to-be parent can be a bit shocking, but it’s the truth. When designing products meant to appeal to millennial shoppers, remember that they are settling down and starting families. Millennial parents are unique in that despite the fact that they might be moving on to a slower and more suburban life, they still strive to remain hip and on the cutting edge of technology.
Because so many millennial shoppers are either beginning families or working towards owning property or starting businesses of their own, they are also budget conscious. Millennial shoppers like products that offer a lot without costing an arm and a leg. They like reasonable priced items that still offer a lot of substance.
Millennial Shoppers Aren’t That Different Than Other Shoppers
Sure, there are some unique qualities to millennial consumers. But at the end of the day, they aren’t all that different than other demographics. They like products that offer great value at reasonable prices. They like to fit into the trends, but they also like to be a little bit unique.
If you can appeal to millennial consumers, you’ve nailed one of the fastest growing demographics. As more and more millennial shoppers settle down and build solid careers, their buying power only grows. If you keep them in mind while building your tech brand, you’ll see excellent profits and products that quickly become massively popular. Never doubt the extraordinary buying power of the current crop of twenty-somethin