Starting a business is an investment. Not just financially, but also emotionally and in terms of time. To make it fly it genuinely feels as though you are spending every waking moment driving it forward and making it happen. So, it goes without saying, if you have put everything on the line to realise the dream, you will desperately want as many people to know about you and to purchase your product or service. But how do you do that? And more importantly, how do you do it effectively? If you are starting out with a new venture, here are a few ideas that you might want to consider.
Online is fine
Online advertising is not just for online businesses. The beauty of online advertising is that it allows for very specific audience targeting which means that you can get a good return on limited budget. Tools like Google ads and programmatic advertising platforms mean that you can control what you spend and who you talk to. Try to make sure that there are specific calls to action in your online advertising – it shouldn’t just be about creating brand awareness. Digital allows for so much more. Think newsletters and database creation and vouchering. If you want to go online, and increasingly it is where people are spending their budgets, then get a proper strategy in place and do it right.
Get people talking
Spread the word about who you are and what you do. In days gone by this is the type of buzz that would have been done by public relations consultants who would have drummed up media exposure. Now it is done by social media. And with the help of a marketing service or SEO specialist, spreading information about you can be done much better. There are an extraordinary number of social media platforms out there, so make sure that you use the ones that are best suited to the products or services that you sell. For example, if you run a coffee shop then LinkedIn and Twitter won’t be nearly as good as FaceBook or Instagram. But if you run a book-keeping business then Twitter could be very good. The key here is to generate hype. Give away samples, share views and opinions and get people talking.
Unless you have bought a franchise in a major national chain, most start-up businesses begin small. So, focus on the community that you are a part of and use the local media to get the world out. These could include free local newspapers or online community groups, usually if you use help of an SEO specialist, he can prompt you. Whatever it is, local communities tend to like supporting local businesses and they like the convenience of transacting with people close by. It might help as well if you are prepared to get involved in local events. Sponsor prizes at local school for example to ensure that the community see that you are as invested in them as you want them to be in you.
The people who work for you are your first line of marketing and some of the most important assets you have. Make sure that they represent you well and that they are incentivised to help make things work. Offer them commission on business they bring in and lead by example. If they can make a good impression you are on your way to success.