It seems that Amazon is broadening its horizon by offering Amazon Login and Pay Service to online businesses. The new system lets users log in to their Amazon account and pay for services utilizing their Amazon account directly.
The new Amazon payment system will influence Amazon by showing a decrease in their sales margin as a result of acting as the middleman for online transactions. For Amazon customers this means that online transactions can be simplified by loading pre-existing payment information. What about the online businesses however? Well, utilizing easy to implement API’s and widgets means that businesses spend less time and money implementing payment acceptance systems. Additionally online businesses get a secure payment reputation by advertising acceptance of payment via Amazon payment systems.
Those interested in utilizing the new log in and pay system being offered by Amazon can take a look at the new system right here.