What Makes a Great Ecommerce CMS

Since the last decade, the ecommerce industry has expanded like never before using the power of the written word. Content oriented platforms have become a marketing tool for creating brand awareness, gaining credibility, and eventually building a solid audience for ecommerce platforms.

Pouring resources into content marketing by creating quality content for your customers is a no-brainer these days. That’s why many businesses have started investing heavily into content marketing for increasing engagement.


The market is full of great Ecommerce CMS platforms that are a breeze to work with and, at the same time, manage to facilitate all of your needs. Here’s a list of the top ecommerce CMS platforms for you to check out – https://virtocommerce.com/glossary/e-commerce-cms

Considering you understand and agree upon the value of a good CMS for your ecommerce platform, here are the tools or features you would want your CMS to have equipped.

Easy Administration

The admin panel and the dashboard are crucial for keeping the content workflow simple and at a good pace. All of the content management tasks like scheduling of content delivery, monitoring admin activity, adding modules and plugins, and administering multiple platforms at the same time should be just a few clicks away.

SEO Tools

Google constantly keeps updating its search algorithm and ranking system. Target customers should be able to find your stores online through google searches, and if they are not able to do so, you won’t survive in this highly competitive market.

A great CMS will have built-in SEO tools that will help you create URLs for readers as well as search engines like google, with auto XML sitemap generation and much more, that will ensure organic traffic generation to your ecommerce site and will help your business grow.

Email Marketing

Having an email list of interested customers, you can create personalized email campaigns that are automated and triggered by customer’s behavior on the store. This helps you to connect with valuable customers and revert them back to the site, increasing overall customer retention.

A/B Testing

To know for certain which of your changes in design or features work and perform better, you need A/B Testing. A/B Testing tools allow for incrementally improving your online store by determining the best variations that generate more traffic upon release. Your online store can be improved iteratively over time with enough preset layouts and templates to choose from.

UX Personalization

Control over customer’s user experience is one of the most important things in an ecommerce CMS. Each and every aspect of the customer’s journey throughout the store matters, from offers displayed to cart checkouts, to payments.

The CMS should be packed with solid UX personalization features. Tailored product recommendations drastically improve customer satisfaction, and so does a simple checkout process. Focusing on these can decrease customer browsing and cart abandonment rate and keep your customers on the store.


Built-in analytics tools or integration with Google Analytics has become a standard when it comes to engagement analysis. These tools will get you valuable insights and reports on your admin dashboard with useful benchmarks that will help you analyze the performance of various sections of your site.

What is the best CMS?

There is no perfect CMS per se that is going to be the elixir of the content management world. It all depends on the efforts your company plans on putting in managing its content. 

Once you know that, you can go ahead and make a list of your needs and requirements, then add the strategies for selling you are going to be employing. All these things will help you look for functionality and available plugins in a CMS you plan to use, which is going to be the best option for you.

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