With more than 2 billion downloads worldwide and over 1 billion active users, the huge trend of using TikTok has increased by several times in the last two years.
People all around the world now know what TikTok is. It has quickly turned into one of the biggest social media platforms on the globe. The platform generally enjoys huge popularity among all the Gen Z users who are less than 22 years of age. But, people of other age groups also enjoy using it.
Not only the general people, due to the huge influx of people in TikTok, brands have also started to make their mark on this platform. Especially the brands who want to attract the younger crowd of people have received good ROI by marketing on TikTok.
Tech, Food, and Gaming brands are the ones who are more interested in promoting their products on TikTok. According to the latest marketing report, it can be seen that, on average, 100 views generate 12 engagements, and that’s quite good.
Running a business is undoubtedly a difficult task to accomplish, and there are several things you need to keep in mind. However, social media has helped businesses immensely. If you are planning to use TikTok as a medium for marketing, then these five tips will help you out.
1. Get Yourself Verified –
Getting verified on any social media platform helps to create a lot of impacts. When you have the blue tick or verified profile icon beside your name, people can trust you more. They are more interested in watching your videos and following what you do. It also helps to prevent others from taking your name and reaching out to the people.
The audience can realize that this is your genuine account. When you are marketing your brand, if there is a verified icon, then your posts are going to receive better engagement and views.
People always want to watch and engage with the content that they think will be valuable or worth the time they are planning to spend. The verified badge is going to help you a lot with it.
2. Create Organic Videos –
It is always an essential thing to grow organic content. This is simply because then the people will head to your profile right after they have watched an ad.
If your profile has no original content or a few things that have been reposted from other people’s accounts, they are far less likely to follow you or engage with your brand.
It looks very unprofessional, and you are going to miss out on a huge opportunity to connect with the potential audience at the right time. The use of organic content and video helps you a lot in this.
Creating your own content gives you an edge over all the other brands that don’t. TikTok is still an entertainment platform, and the best way to reach out to people is by providing them with organic content.
The process of organic engagement also allows you to identify and discover the right set of audience. You will have a far better idea about the kind of people who are interested in your brand and products.
3. Use TikTok Managed Services –
Just like any other social media platform like Facebook or Instagram, TikTok has recently launched its own managed services. These are the paid ad types that will help you manage all the ads and your sponsored content on the platform. The ads will, in turn, help you to attract more people to your brand page.
There are several ways in which you can deploy advertisements on TikTok. Each of these services has its own set of features and capabilities that are quite different from each other every day.
You can launch a hashtag challenge or even a branded hashtag challenge that asks the audience to use your product and upload a video on TikTok. 100% SOV or Share of Voice Tactics is also a very crucial managed service. Top View and Brand Takeovers are two of the most common ways in which you can do so.
4. Get In Touch With a TikTok Influencer –
The use of Influencer marketing may have seen a slight drop in other social media platforms. But on TikTok, it is completely the opposite. TikTok has a wonderful influencer marketing system that is also very effective in the long run.
The influencers can actually direct or influence the lives of the people and help a brand to generate more engagement. You can definitely try out TikTok influencing without spending too much of your money as well. People love watching TikTok videos of their favorite content creators.
If they use some product or talk about some services, then there is a high chance that you will get a good ROI.
5. Keep Posting Consistently –
TikTok is a very active social media website, and you cannot choose to slack off here. If you want to create a good audience and make a name for yourself, you have to keep posting consistently.
TikTok users spend anywhere between 69-89 minutes every day on the app, and that is a big viewing time that your brand can get on a regular basis.
You should post at least once a day or twice a day on the platform in order to attract people’s attention towards your brand. The kind of engagement this platform gets from the people is quite different from other platforms.
Final Words –
TikTok is definitely going to be a hotspot for brands that are trying to market their products online. It already has over a billion people active every month, and the number continues to rise every year.
So, if you are also interested in starting your journey on TikTok, make sure to check out our five tips mentioned above. They will definitely help you sell your products or services to people. Thus, without delaying more, get into action and let us know which one of them did you found more useful and the reason behind it!