As a business owner, apart from managing your business and handling client projects, you also have to cultivate client relationship, find new leads, and even market your business. One of the best platforms you can use to market your business is through social media.
While social media can have a positive impact on your business, it can be so time-consuming especially if you are managing multiple accounts. The best way to utilize your time effectively and to get the best possible return on your investment is to use a social media management tool.
An excellent social media workflow management tool should have three major features: social engagement, great analytics reporting, and publishing and RSS integration. These three features are what makes a comprehensive social media management platform.
The following are the top social media workflow management tools.
Hootsuite is the world’s most widely used social media management tool. It has more than 10 million users across the globe. You can use this tool to manage multiple social media platforms. It integrates with Facebook, Twitter, Google+, and Linkedln. It also allows you to connect a WordPress blog. There are free and paid apps which enables you to add more networks such as Tumblr, Pinterest, etc.
Hootsuite tool has a free plan that offers up to three social media accounts and access to the basic set of analytics. Their paid plans start at $8.99 per month, and it allows you to connect up to 50 social media accounts, add one team member, and bulk-schedule your messages.
Buffer also allows you to manage multiple social media accounts at once. Similar to Hootsuite, it also has both the free and paid plans. The free plan allows you to choose one profile per network and schedule 10 posts and tweets at once. It also allows you to connect multiple Facebook, Twitter, Google+, Linkedin, and Instagram.
The paid plan is $10 per month. It allows you to connect multiple social media accounts per network and add 100 posts and tweets to your queue and schedule Pins for Pinterest as well. Buffer also provides you with access to a set of basic analytics to track the number of clicks on your links, the number of shares, and overall user engagement.
Edgar is an excellent social media management tool that allows you to create different categories for your social media posts and schedule them. After you have posted your updates, Edgar will re-add them back to your queue. This is great because it will keep your schedule full and regularly bring new readers to your content.
This feature makes Edgar stand out from all the tools. It’s worth mentioning that Edgar’s price starts at $49 per month which might be a bit pricey for some people.
This tool allows you to schedule updates for your social media accounts and also for your blog. It can also suggest the best times to post for optimal engagement. Its other features include the ability to plan content, assign tasks to your team members, and use the Social CRM tool to enhance customer relationship management.