Sometimes a story hits the news and you can’t help but wonder why no one thought of it before. This is the case with a story out of A.C.Camargo Cancer Center in São Paulo, Brazil.
Teaming up with Warner Brothers, the cancer center rebranded themselves to incorporate childhood favorite superheros in to the decor of their wards. Taking things one step further though, they also rebranded their chemotherapy solutions as “superformula.” Each IV bag is covered with a superhero themed plastic box to give it the appearance of superformula. Additionally, the hospital even had comic books made that explain the story of how each comic book hero lost their super powers and abilities until they underwent therapy via superformula (much like the chemotherapy these children go through).