5 Most Popular TikTok Trends of 2024

TikTok was the second most downloaded application of 2023, only beaten by Meta’s Instagram, demonstrating that the traction TikTok gained over the COVID-19 pandemic isn’t going away any time soon.

However, while TikTok holds a massive, engaged audience, if your videos aren’t in alignment with what the algorithm is promoting, or not on a trending topic, it’ll struggle to bring in the views and numerical validation your handwork deserves.

So, to make sure you’re on the right lines for your next video idea, here are the five biggest TikTok trends of 2024.

1.  AI

AI is taking the world by storm and its prevalence in our everyday lives is only going to grow in the coming years. Naturally, there’s a whole range of content centred on the topic of AI that is incredibly popular on TikTok now.

From AI produced songs and videos, to educational content teaching audiences how they can best utilise AI to enhance productivity, a well-made video within the field is sure to provide plenty of interest. AI video editing is perfect for transforming longer-form content to short-form platforms like TikTok, so it’s only going to grow more important in the coming months and years.

2.  Self-Improvement

As a society, we’re slowly displaying patterns that suggest individuals are paying more attention to their own personal health, wellness, and fulfilment. In the United Kingdom, evidence suggests 18–24-year-olds are more likely to prioritise physical health, economic and employment progression, and mental stability in place of participating in previous “risky behaviours” such as binge drinking and drug consumption.

This change in behaviour has been reflected in TikTok viewing figures – growing numbers of creators are experiencing success documenting their self-improvement and wellness journey, aiming to create content that is relatable to their audience.

So, if you’re looking to increase your TikTok viewing figures in 2024, consider getting personal and creating meaningful content about your own self-improvement journey.

3.  Small Business Owners

As alluded to in the previous section, the general public, but particularly younger audiences who make up the majority of TikTok viewing traffic, are interested in pursuing more meaningful lives. This often means searching for ways to escape the 9-5 lifestyle and instead attempting to start their own small business or freelance.

As a result, small business owners who document how they got their venture started, the day-to-day routine it offers, and the earnings possible from doing it, on TikTok are receiving a vast increase in viewing figures during 2024.

Consider whether, no matter how large or small, you have any entrepreneurial endeavours that might engage TikTok audiences.

4.  Short Form Educational Content

When stuck on homework, or in need of quick academic assistance many are turning to TikTok for simple solutions to their problem. If you’ve got expertise in a certain academic field and can break it down into simple steps for an audience to follow, consider creating engaging content that the algorithms and struggling students alike will thank you for.

5.  Fitness

If you’ve already established a following of people interested in your self-improvement journey, consider documenting your fitness routines that help contribute towards it.

“FitTok” has become massively popular this year, with creators displaying their workouts and providing quick tips for their audience to emulate. Whether you’re dedicated to dance, yoga, gym, or running, audiences want to see it and learn more about your craft.

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