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People mainly visit spas for massages, facials, waxing, and nail services. Your spa must also offer these and many more services. But are you marketing your business to attract customers?
For spa owners, marketing often takes a backseat since they have to deal with a lot of tasks, from overseeing the daily operations to managing the staff. But you shouldn’t make this mistake. Not marketing your spa business will limit your potential to attract new clients and retain existing ones. We are sure you wouldn’t want that—would you?
Fortunately, there are several creative ways to increase foot traffic and build a loyal customer base. In this article, we’ll explore a few of those ideas to help you elevate your spa business.
#1 Offer Seasonal and Holiday-Themed Specials
Make the most of the changing seasons and holidays by offering themed promotions. Create packages that are so enticing that your target audience can’t resist but indulge in them.
In the spring season, you can offer a “Rejuvenating Self-Care” package featuring detoxifying treatments. Promote hot massages or hydrating facials during the winter months to combat dryness. For the scorching summer season, create summer-themed offers, focusing on cooling treatments like refreshing body wraps or citrus-infused scrubs.
Craft enchanting holiday packages, as well. You can, for instance, offer a “Holiday Glow” package for Christmas, featuring luxurious treatments like a gold-infused facial. A “Romantic Retreat” package with couples massages will be the best bet for Valentine’s Day. For New Year’s, consider offering detoxifying treatments at discounted rates.
Use social media to spread the word about your seasonal and holiday-themed specials.
About 67% of people between 18 and 29 years old and 75% between 30 and 49 use Facebook. Meanwhile, 78% of Americans aged between 18 and 29 years and 59% between 30 and 49 years are Instagram users. That is disclosed by Pew Research Center’s recent research.
Since the majority of your target audience is Facebook and Instagram users, promote your offerings on these two platforms. You can run targeted ads to reach your audience effectively.
#2 Make Booking Appointments Easy
People go to spas to relax and unwind. Aim to make every step a breeze, especially scheduling appointments. After all, it’s the first step of their spa journey—make it as simple as you can.
Implement an online booking system so your clients can conveniently schedule appointments from their smartphones. Make sure the system is user-friendly so that your potential and prospective clients can navigate it easily.
Zippia’s recent survey reveals that 33% of appointments in appointment-based businesses are made through phone calls. It makes sense to maintain a dedicated phone line for appointments. You can hire an in-house receptionist to handle phone bookings. But they will only be able to handle one call at a time. That might lead to missed revenue opportunities.
Hire a virtual receptionist instead. The entry-level pay of virtual receptionists is $9.86. Meanwhile, in-house receptionists’ entry-level pay is $12.73/hour. You’ll save a few dollars every hour by choosing a virtual receptionist for your spa business.
When choosing a virtual receptionist, PATLive answering service advises businesses to look for someone knowledgeable in their field. Those experienced in handling salon customers will be able to provide a more personalized and efficient service. They will be able to answer common questions about services, pricing, and booking processes without trouble.
#3 Sell Gift Baskets
Offering beautifully curated gift baskets can boost revenue and attract new clients to your spa.
Create baskets that include an assortment of your spa’s best products. Add bath salts, aromatherapy oils, and luxurious skincare items. Don’t forget to include vouchers for spa services. It will allow you to introduce your spa to potential new clients who may redeem the included vouchers and become regular customers.
You must tailor the baskets to different occasions, like birthdays, holidays, or anniversaries.
Market gift baskets through your spa’s website, in-store displays, and social media platforms. Highlight the convenience and thoughtfulness of giving a spa gift basket, especially for those looking for last-minute presents. Make sure you offer customization options so that customers can personalize their gift baskets according to the recipient’s preferences.
To boost sales, provide special promotions or discounts on gift baskets during peak seasons. That could include Mother’s Day, Valentine’s Day, Christmas, and New Year. You can bundle gift baskets with spa service packages, as well.
Wrapping it up, marketing your spa business is important for its growth. The creative strategies discussed here will help you elevate your business. Consider implementing them. These tips will not only help you attract new clients, but also nurture relationships with existing ones. Rest assured that your clients will keep coming back for more rejuvenating experiences.
