While Netflix has largely overwhelmed the subscription streaming market, CEO Reed Hastings even refers to the company now as “a streaming company that also offers DVD-by-mail,” Hulu still vies to regain their spot as the premier entertainment streaming source on the web. The launch of Hulu Plus several months ago was met with a mixed critical reception, with some critics lauding the company for charging $9.99 without removing the advertising.
Recent reports suggest that Hulu could be slicing their streaming service price by up to 50%, down to $4.95 rather than nearly $10. Netflix is also expected to launch a streaming-only pricing plan for $7.99 in the near future. Is there room for two horses in this one horse town?