Development Analysis: Template Apps vs Custom Apps

Businesses have started going mobile as they understand the desires of users and the future of the market. Their needs to create an app might vary. Whilst some businesses need an app for internal employee and client management, others simply want to make a profit. The mobile app development service you’ll end up choosing will greatly vary based on your needs and goals.

mobile apps

The difference between template and custom apps is huge. Both of them serve different purposes and different types of businesses. We will explore them in this article, illustrating the best option for most needs.

Template Apps

Template apps are already-built apps that allow you to slap your business logo on top and customize them to your liking. They require little to no in-house development, depending on the vendor. Such apps might often require no IT knowledge either.

The main advantage of these apps is the quick turnaround at minimum expenses. Whilst usual app development can take months and cost a lot of money, a template app can be set up quickly at a low or nonexistent price. Such a strategy can lower your initial risk.

However, they also come with a huge downside that can be noticed in the long term. The more your app and user base expands, the more limitations you will have. Flexibility, storage, and scalability are three things that owners of template apps often struggle with. The low control you have over your app will prove to be a huge disadvantage down the road.

Custom Apps

Custom apps are in-house developed mobile applications that can serve a variety of purposes. They are built from the bottom up with the needs of the business and the users in mind. Usually, these apps are unique and specialized in serving a certain market and set of needs.

These apps are much more efficient as they are built with a certain purpose in mind. The owners have full control over all the elements of the app. You are the one having control over all data access and data governance, representing a huge plus in regulatory compliance.

Building a custom app should be the go-to move if you want to have something reliable that will work even years down the line. As you have full control over it, you’ll be able to update your app to the latest industry standards. This will improve your team’s workflow while providing better user experience.

Creating a custom app takes time and money tho. You need to keep a lot of moving parts in mind when building an app. You will have to spend a lot of time between development, testing, and deployment. The development cost is considerably more expensive too. However, you have full control over the features and functionality, and that’s a big plus.


As the interest of businesses in the mobile app market increases, the options for building an app increase too. You can build an app in various ways, using a template or creating a custom one are two of the options. If you’re on a tight budget and want to experience, using a template might be a good option. However, if you’re a serious business with a long-term goal in mind, building a custom app should always be your go-to strategy.

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