Trust is the primary factor that influences the purchasing decision of your prospects. If your customers aren’t certain that you are a legitimate business, have the proper expertise to deliver quality products or services and the ability to protect their personal data, they won’t buy from you.
It’s as simple as that.
Unfortunately, trust isn’t something you can earn easily. The internet is still full of shady businesses and consumers are always wary about online shopping. No matter how credible they look, some small businesses still have a hard time breaking that shell.
Fortunately, there is one way that has proven time and time again to help businesses build a relationship with their audience.
We’re talking about content. The words a web content writer creators can trigger something in our brain, making us perceive a certain company as trustworthy and, hence more willing to purchase from them.
25 Influential Words for Content Marketing
Here’s a list of the most influential words for content marketing.
People crave for things that feel real. Use this word to emphasize that your products are genuine.
There’s a lot of faulty information out there. This word highlights that you are different and value the truth.
People like to know what they pay for and facilitating their access to your knowledge builds trust.
We like to know we do business with experts, the best of the best. The fact that you are one will make prospect trust you and will make them more willing to buy your products.
Consumers believe in facts. This word will straighten their trust that the product will do its job.
Social proof is a powerful tool. Just knowing that other people trusted your product is enough to convince your audience that you are good at what you do.
It acts as a safety net in case people are changing their mind about their buying decision. “Anytime” shows that you are flexible and understanding of theirs needs.
More often than not people don’t care who certified it, only that it was certified, which means that someone else already trusted it.
This word does wonders to conversions, as it’s very efficient at settling our doubts.
Consumers are attracted to companies that are in for a long-term relationship, not a one-time interaction only. Most of them search for that perfect business that can cater perfectly to their needs as changing from seller to seller is energy and time-consuming.
This word shows your prospects that you are interested in their pain points and are trying to provide customized support.
You wouldn’t risk losing a customer if you wouldn’t be sure of the quality of your product, right? Besides, it addresses those last vestiges of fear that if it doesn’t work, people will lose their investment or are bound to you in some way.
People don’t like to feel like they owe something to strangers. Use this word to turn off this fear by making it clear you expect nothing from them.
No Questions Asked
These words suggest that you are simply a business partner and respect your customers’ space and decisions.
Most of us have a high-risk aversion, so needless to say, the fact that you guarantee there’s little to no risk involved is one more reason to trust your products.
No Strings Attached
More than not getting our money back, we fear legal implications. Mention this to avoid any misunderstanding standing in the way of purchase.
Anything that’s official is meant to be trustworthy.
We are bound to trust a product that has been tested and registered positive results.
Let them know that their sensitive information is in good hands.
People want results, not false promises.
Security is one fundamental need. By assuring your customers that their transaction is secure, you enable trust.
Customers are more likely to buy something after they’ve experienced it, even if it was just a sample.
It’s a strong word communicating that their investment will be worth it.
Along with the other first person and second person pronouns, “you” gives a feeling of understanding and sympathy, inspiring trust.
Instead of a conclusion, here’s a word of advice: you can’t fake trust. Sure, these words might help, but if they are not backed up by your actions, people will sense that you’re misleading them.