Gearfuse

We figured that the second most famous plumber in the world (Screw you, Joe the Plumber Douche Bag. Can’t you just go away already?) would be spending his days looking for gold coins in the pipes of the most famous city in the world. Good luck on finding that gold though. Times are tough, my man. Frankly, I don’t blame Mario for taking on more of a “viral” marketing scheme.

And you thought Mario only climbed through pipes when he was trying to save princesses? No way. That dirty little shit just loves the smell of feces. Can’t get enough of it. Just watch out for alligators, Mr. Mario. And even if large reptilian beings in the NYC sewage system happens to only be a myth, have you seen New York City’s rats? They might as well be grizzly bears.

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Here’s video of a crew of people setting up 49 microwave ovens to play the classic Christmas tune, “Jingle Bells.” It’s not 100% fluid, but nonetheless an impressive feat. I wonder how much planning it took to figure out how to sync them all up…

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Oh IKEA. We all love your cheap prices and great selection of furniture and doo-dads. Really, we do. I think we all just want your products to not fall apart after a few months. I hope it’s not too much to ask, especially with this ridiculous cardboard studio apartment you built in Brooklyn.

This 20′x20′ “apartment” was set up outdoors in Brooklyn to attract people to the new IKEA they just built there. IKEA is being very generous with its marketing. If I can recall, my first studio apartment was like 15′x17′ or something similar. Very small. I could probably fit a bed, a chair and one of those $15 breakable coffee tables in there. I’d imagine IKEA did much better with its living space.

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U.K. company Clustarack knows exactly how to bring all the geeks to the yard and yes, its ad is better than yours. Seemingly inspired from a Honda car commercial I saw a few years back, Clustarack created a dynamic living advertisement using nothing but the contents of a printing room.

The results can only be described as a disastrous domino effect, which totally manhandles the office itself, yet does a great job introducing their company. Take note graphic designers: this is what happens when you don’t clean up after yourself. Check out some bonus behind the scenes viral footage below. (more…)