Designed by DjoDjo, the ORB (Time Orbit Watch) concept watch looks to deliver time in a fashion that would please anyone from Blade Runner. Rotating color lines display seconds, minutes and hours of the day and supposedly, you can touch the lines and drag them to adjust your watch. Sounds intense.

Only two colors were designed, black and white, due to the rotating color lines. While I wouldn’t expect to see this wristwatch hit the market anytime soon, it sure is a beautiful-looking watch that I’d wear any day of the week.

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Watches are one product that has done its job well over the years, and not too much has been done to revolutionize this function. Sure, many have tried to stuff in more hi-tech features, but most of these devices just wind up looking bloated and unseemly.

Swatch’s new Infinity Concept Watch (there is such a thing as a concept watch?) completely erases these stereotypes. This media device plays music and video, records audio, and creates/views photo albums on its beautiful screen. Oh yeah, it can tell time pretty well too. Now if we could only see this baby put on the market. Then again, chances are we won’t be able to afford it even if a production model is made. –Nik Gomez

Infinity Concept Watch: Mp3s/Videos/Photos on your wrist [via Gadgetell]