Gearfuse

Hey, if I had a shitload of oil money, I’d probably make everything from my kid to my dog to my iPhone gold-plated. Such is the case in Kuwait, where some rich motherfucker owns a $1.75 million Bugatti Veyron. As you’re probably well aware, the Veyron is the creme de la creme of street legal automobiles. This time, it’s kicked up about 100 notches with a gold paint job that makes it look absolutely stunning. In fact, it’s so stunning, the car “requires” a $10,000 detail job and “is stored in a climate-controlled atmospheric chamber inside the garage.”

A bit too much, even for a sultan. Right? I’ll stick with my gold-spraypainted Geo Tracker thank you very much.

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Mountain Dew’s Action Sports Tour is headed our way and Nike really wants to make peoples’ jaws drop. For their campaign, they hired the ad/design firm Hub Strategy who worked on this armor-plated war truck, turning it into a mobile extreme sport HQ. But, what makes this monstrous truck so extreme? It’s not the skateboard ramp on the back or the rails surrounding it. It’s not even the wakeboard water tower. It’s the ass-load of Mountain Dew this thing’s going to have in its camper when it goes on tour around the country.

Nike 6.0 Ill Mobile is its name and being extreme is its game. How extreme? It’s like riding in a parajet car with no helmet while Tony Hawk sitting passenger side throws money in your face. They built this monstrosity in only three weeks. Now, they plan on taking it around the country, frightening little kids and crushing any who can’t best its vert ramp.

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