Organizers of the 2012 London Olympics have come to the conclusion that it’s time for a completely green Olympic experience, instead of focusing on brand name torch designers or even the all-important weather control like the Chinese. This time around, even the iconic Olympic torch will be eco-friendly, boasting a carbon neutral flame.

London organizers have decided that instead of using paraffin or other high-carbon fuels, the flame which marks the start of the games will be lit with a low-carbon fuel, with hopes that such a potent symbol going green will signify the need for environmental change. — Andrew Dobrow

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We wonder if this decision has anything to do with Lenovo being one of the greenest of the big tech companies. Though a torch isn’t really “eco-friendly”. Designing the 2008 Olympic Torch might knock Lenovo down a notch on the green scale.

Though with that notched peg, Lenovo is sure to gain a ridiculous amount of name recognition with how disgustingly over-hyped the summer Olympics always are. Now the only questions is, can a computer company design a satisfactory torch? Looks cool, but will it satisfy the world’s hunger for flame? — Andrew Dobrow

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