Mountain Dew’s Action Sports Tour is headed our way and Nike really wants to make peoples’ jaws drop. For their campaign, they hired the ad/design firm Hub Strategy who worked on this armor-plated war truck, turning it into a mobile extreme sport HQ. But, what makes this monstrous truck so extreme? It’s not the skateboard ramp on the back or the rails surrounding it. It’s not even the wakeboard water tower. It’s the ass-load of Mountain Dew this thing’s going to have in its camper when it goes on tour around the country.

Nike 6.0 Ill Mobile is its name and being extreme is its game. How extreme? It’s like riding in a parajet car with no helmet while Tony Hawk sitting passenger side throws money in your face. They built this monstrosity in only three weeks. Now, they plan on taking it around the country, frightening little kids and crushing any who can’t best its vert ramp.

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I don’t know about you, but I happen to think the Back To The Future trilogy is one of the greatest achievements of modern cinema. The only thing I didn’t like about it is how the whole world is supposed to end if Michael J. Fox meets Past or Future Michael J. Fox, but when Jennifer meets Future Jennifer nothing really happens. That part sucked.

Anyway, remember in Back To The Future 2 when Michael J. Fox is in the year 2015 and he has the really kickass sneakers that tie themselves? Of course you do. They were really kickass. Turns out, you’re not the only one who loved those shoes. Fans of the kicks put a petition online in order to start “a grassroots movement to get Nike to make available to consumers the futuristic-looking sneakers seen in the 1989 movie Back to the Future Part 2.” Back To The Future fans dubbed the shoes the “McFly 2015″ after the the name of Fox’s character Marty McFly. Hip Hop star Kanye West even got in on the action by having Takashi Murakami draw a bear wearing the sneakers on the cover of his album Graduation. This month, Nike finally released the Air McFlys– sort of.

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If you live in NYC and are into the whole art/graffiti/urban-look/Japan thing, you might wanna stop by Premium Laces in Soho. Why? The store is selling a limited edition set of Nike apparel done in collaboration with Nitro Microphone Underground and Nitraid. You’ll find Air Force 1s, a New Era 59Fifty hat and a Nitraid t-shirt, all with a pixel camouflage design.

If you’re busy rocking that Pixel Posey necklace, you should pick some of this stuff up to complete the look.

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The world’s elitist runners are still affected by one factor that can’t easily be changed: the human body. Luckily, sports giant Nike has developed a suit that resembles the attire of American Gladiators and supposedly helps you run faster. A series of leg and arm coverings called the “Nike Swift System of Dress” allow a sprinter to move faster via improved aerodynamics and wind flow.

The secret? Little perforations in the clothing that cut down on wind resistance. The outfits aren’t as chic as a Tron garment, but hey, no one said sprintin’ was easy.

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Who doesn’t love Nike? Between their excellent sportswear and baller shoes, Nike is always pushing boundaries in the art world. The latest project to come from the most popular athletic shoe manufacturer is Nike PhotoiD, a new art movement/marketing gimmick that lets users take photos of cool things they see in real life and apply it to a custom-designed pair of kicks. See some graffiti you like? Take a picture and throw it on your Dunk 6.0s.

Be warned about a few things before popping a sneaker freaker though. One, the shoes will only feature the two most dominant colors, not a silk-screened version of your photo or whatever you had in mind. Also, you’re limited to a pair of 1985 Dunk high-tops, which I’m sure no one is complaining about. Lastly, no US service. This marketing campaign is being rolled out in Europe and Europe only my friends.

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Nike recently held an art show in Beijing, China to showcase the history of BMX. All the pros and legends turned out for the event, including Bob Haro, Eddie Fiola and Mat Hoffman. With the spotlight the original Haro Lightning Bolts racing plates, artists showed off their customized plates with many paying tribute to the riding style of the past. There’s a fantastic video to watch on Vital BMX, which I’ve linked to below. Hit the jump to see more of the plates:

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These Nike kicks might look just like any old pair of sneakers, but you’d be wrong in thinking so. In fact, each of these sneakers is actually a Transformer robot.

The set only comes with one shoe at a time and every shoe is for the left foot, so don’t think you can just go walking around in a pair of these. These Transformer sneakers are pure collectibles, and damn cool looking. Take the jump for some more transformation action. (more…)

If you happen to be walking around the streets of Paris recently you might of come across these very odd Nike “Laser Engineered” ads. After some heavy digging and researching (of course) we’ve managed to uplift some more information and some excellent pictures of the ads themselves. The ads are promotion for four upcoming Nike sport shoes with a design that is made extremely precise with the use of laser technology. The technology is said to work something like a desktop printer except instead of printing with ink and only a line by line data feed, the design is made through vectors which are burnt and etched on to the leather of the show. This technology has been used by other companies, but it seems as if Nike plans to make it an industry standard. Design is said to be only the beginning. Eventually, we can expect laser technology to improve the mobility, breathability, comfort, fit and pretty much the whole footwear industry. These ads are created by piercing a metal sheet with laser. They look normal ads during the day time, but when night hits the lasering lights up. Take the jump for many more pics.

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Techie runners, behold! You can now have your Nike + Ipod Sport Kit without having to waste your money on a pair of $100 Nikes that you don’t even like the look of. With the SwitchEasy RunAway AnyShoe Adapter for iPod Sport Kit, you can use your $29 Nike + Ipod Sport Kit ipod accessory on any pair of shoes you like. This little device attaches to your shoelaces and holds the receiver in place.

The RunAway AnyShoe adapters are built to take the beating of training in all weather, as long as you give it some tenderly love when you return home and wipe it with a cloth. At approximately $12, it’s a huge bargain compared to the select Nikes that support the Ipod sport kit. Now you can pull out those disgusting shoes that you’ve refused to give up because “they are comfortableâ€? and start using them again to get information about your running. Just one quick clarification; understand that the RunAway AnyShoe adapters only get you out of buying the specialized Nikes; you still have to buy the Ipod Sport Kit ($29). — Nick Rice

SwitchEasy RunAway AnyShoe Adapter for iPod Sport Kit [via Gadgetell]