The Opto-Isolator asks the question: “What if art could view us?” This strange installation was on display at the Bitforms Gallery in NYC stirring all kinds of emotions as it mimicked the human eye. It’ll focus on any one person staring at it for too long. In addition, it’ll follow the person viewing it as well as blink along to their blinks.

The creators, Golan Levin and Greg Baltus, must’ve lost many nights of sleep working on this because I can’t imagine having this thing staring at me while it’s guts are laying all over a work bench. This device kind of reminds me of the gatekeeper droid that guarded the entrance to Jabba’s palace in Return of the Jedi. I wonder if the Opto-Isolator could be my personal gatekeeper to make sure no solicitors enter my house.

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This interactive approach to window shopping is sure to get consumer attention. Detecting the gaze of the customer looking at objects in the window, sensors calculate gaze durations and predominantly display the most enticing of merchandise.

This same technology could be used in museums and art galleries to show viewers extra material and/or tidbits of information regarding the displayed product. Put illuminating glass in a display along with some live plants and mankind is stepping in to a whole new era of windowed displays. It’s like Minority Report without the Scientology.
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