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Entertainment Weekly Publishes First Video Advertisement
Entertainment Weekly has become the first print publication to publish video advertisements in the pages of their magazine. Activating similar to a musical greeting card, the video ads start as you turn the page. The first set of ads features 25 minutes of preview content for CBS and advert pitches for Pepsi Max. The video content, technically, has got to be tough to maintain as it gets thrown around in the mail. Half of these videos must not even work... Continue reading
