Here is proof that no consumer sector is safe from the invasion of Super Mario Bros. merchandise. The new Super Mario Power Up! Energy Drink gives you a 1up mushroom of your own, with a blue-raspberry flavored twist.

Much like Red Bull, and other energy beverages, the Mario drink is sure to taste more like the water from one of the plumber’s sewage jobs than a fresh raspberry. But, we don’t doubt that it will have you tittering and teeth-chattering all-month all-night long. — Andrew Dobrow

Link