The ETree Lamp uses gorgeous electroluminescent tubes to produce an organic moving light piece. ETree comes off as more of an interactive sculpture than a lamp, just because it’s one of those pieces that are so artsy, it just has to be exclusive.

ETree’s 10 bluish-green “branches” can be bent into about any shape you desire, allowing the user to create their own work of art for the setting of their home. I think I’d make my branches all standing straight up in a line, sort of like a giant mohawk. A full scale ETree will cost you £1000 (appx. $2068 USD), while a mini version is available for £360 (appx. $745 USD). Not too bad when you consider it looks like a conceptual piece. — Andrew Dobrow

Link [via]

Although not the most useful of products displayed at CES, the FlexMedia animated signs are pretty cool looking. The name of the product pretty much says it all. They are animated posters that are flexible and thin. Using the superpowers of EL (Electroluminescent), the FlexMedia signs look like they could be a nice replacement to the drab days of non-animated poster ads. Now as we sit at the supermarket waiting for our mommies to be finished, we can have something colorful and bright to look at instead of a cashier named Diane. — Andrew Dobrow

FlexMedia Product Page [via Coolest Gadgets]