Dubai is a cool city and all, but have you ever gotten the feeling that it’s just flaunting its endless wealth? That’s because it is. Dubai is rich, filthy rich and they aren’t afraid of letting the world know it by dropping billions of dollars on over-elaborate fountains and animated skyscrapers.

Now, Dubai is “WOWing” the world once again by having the UAE development company, Tameer Holding, develop the world’s largest LED screen to be embedded on an intended commercial tower in the Majan district of Dubailand. That’s 33 stories of advertising. It might seem a little excessive, but this is Dubai. It’s got money and it’s not afraid to flaunt it.

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Somewhere along the line Toyota realized that construction workers and middle-aged suburbanites aren’t the only people out there with an interest in trucks. What about nerds? We enjoy driving, and we may have to haul computer rigs and giant millennium falcon replicas around from time-to-time. Plus programming jobs pay decently, so we have some money to burn. And if you are going to pander to a nerdy audience, what better way is there than capitalizing on the success of World of Warcraft? Hit the link below to check out the Toyota WOW commercial. —Sean Fallon

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