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How The Pepsi Logo Entered The 21st Century

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I love Joel. I really do. He’s a good friend and when he’s drunk, I try to steal Boing Boing’s bank account number. But alas, our good friend Joel has uncovered a 6MB PDF file that supposedly was used to convince the Pepsi execs to change the logo.

Surely you’ve seen those new Pepsi cans, right?

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Regardless, it seems the design group Arnell was really into relating Pepsi to Galileo and shit like that. “Figure B: Geometry of Aesthetics: Dynamics.” I’m telling you, you couldn’t make this shit up. Take a look at the PDF file and try to decide of someone actually had the balls to show this to Pepsi Co.

Link (PDF available on website)

Father And Son Arduino Flashlight Leash

What better way for a father and son to spend the Thanksgiving weekend together than to build a robot out of a tin can and an Arduino. As far as robots go, this little autonomous aluminum can seeks out light and moves in the direction of it. The creator cleverly refers to this as a “flashlight leash.”

With an Arduino, a light sensor and a lower power DC motor, making your own light-seeking robot shouldn’t be too difficult of a task. With your kid helping you, who knows what you could accomplish?

Link [via]

Flexibin – Trash Done Right

Getting excited about garbage can be hard. Take Li Jianye’s Flexibin, an extremely simple trash can design that is made up of a single bent wire. Your trash bag easily stays in the center and the way it ends up looking really depends on you. Using a shitty bag from the deli? Your Flexibin is going to reflect that. Great concept. I’d like to see it come to fruition and go to production. Keep the price point under $15 and you have a hit IKEA product.

Link

Soda Seal – Preserving Your Flat Mountain Dew

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After taking a good look at Johan De Broyer’s Soda Seal, I have to say I’m impressed. Time after time, soda cans are usually littered about the house, sometimes half-full. Rather than let them sit around and become flat, the Soda Seal would cut back on wasted soda and that’s always a good thing.

The device isn’t intended to be added to cans by users but rather is supposed to be included on the can from the manufacturer. You crack a can, drink some soda and when you want to reseal it, you just twist the tab around and on slides the seal. De Broyer even points out that you could advertise on the seal. What do you think? Useful application or utter crap?

Link (via)