With his band’s new release last month, Year Zero, Nine Inch Nails’ Trent Reznor has been feeling the pain that DRM has been causing for record sales. Here’s what Reznor had to say on his blog:
As the climate grows more and more desperate for record labels, their answer to their mostly self-inflicted wounds seems to be to screw the consumer over even more. A couple of examples that quickly come to mind:
* The ABSURD retail pricing of Year Zero in Australia. Shame on you, UMG. Year Zero is selling for $34.99 Australian dollars ($29.10 US). No wonder people steal music. Avril Lavigne’s record in the same store was $21.99 ($18.21 US).
By the way, when I asked a label rep about this his response was: “It’s because we know you have a real core audience that will pay whatever it costs when you put something out – you know, true fans. It’s the pop stuff we have to discount to get people to buy.”
So… I guess as a reward for being a “true fan” you get ripped off.