Tag Archives: marketing

To brand a normally-invisible gadget, it pays to know your cognoscenti.

Depicting skiers as gadgets of a kind, a resort's promotion reminds us of the clockwork appeal of toys, models, and virtual worlds.

What does the phenomenal success of this crowdfunded wristwatch case for the iPod Nano say about what people want from tech?

Are you doing the Boston Typewriter? Perhaps we're lucky that when it comes to marketing, viral video has its limits.

A few weeks back we wrote about a company which printed personalized Twitter stickers for spreading the word about your Twitter URL. The awesome dudes who run StickyTwits are giving away two of their 30 sticker packages to two lucky Gearfuse readers. To win, all you have to do is either comment on this post or post a tweet with ...

Twitter is causing a hubbub across the globe as the next step in communication and social interaction. Your Twitter URL is now considered to be as sacred as YourName.com. For many, this is totally justifiable. Creating and promoting your online “personal brand” on Twitter is quickly becoming the modus operandi of the modern business man. Can you really and truly ...

Gillette has finally realized they have been missing a key demographic with their marketing. Zamboni enthusiasts! The totally souped-up Zamboni features a snazzy ad campaign for the Gillette Fusion Power razor. Now I know what your momma shaves her ass with. I kid. But no really, your mother is huge and hairy. Link

Are you on the popular social networking website Facebook? I am. I added Burger King’s new Whopper Sacrifice application yesterday too and deleted 10 of my friends in exchange for a free Whooper. Each time you delete a friend, their Facebook photo burns up in a series of faux flames and they are notified via email that you deleted them ...

Upon first glance you’d think this guy was just some panhandler who was a little late on Halloween but, in truth, he’s loitering for a good cause, fighting the good fight. It’s a member of the Argentinian Red Cross exercising some guerrilla marketing to raise awareness of global warming. It’s so hot outside he’s melting. So, do something about it ...

Before you argue that McDonalds is not tech-related, check at your waistline. Now that that’s settled, let’s talk burger. McDonalds is trying a radical new concept of selling in Japan. See, it just brought the Quarter Pounder over and in an effort to promote it better and more efficiently, two McDonalds stores were rebranded into Quarter Pounder only stores. You’ll ...