Tag Archives: joel

How The Pepsi Logo Entered The 21st Century

I love Joel. I really do. He’s a good friend and when he’s drunk, I try to steal Boing Boing’s bank account number. But alas, our good friend Joel has uncovered a 6MB PDF file that supposedly was used to convince the Pepsi execs to change the logo. Surely you’ve seen those new Pepsi cans, right? Regardless, it seems the ...

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