Real Estate Market is Facing the Tech Heat


Real Estate CRM

Talk about technological breakthroughs, the real estate industry is surely hungry for it. Growing customer expectations, the money spent on some high profile acquisitions, and the high revenue at stake validate the opening statement. The market forces, thankfully, seem all set to make grand winners out of tech startups, which have already developed IT solutions and applications for other B2B markets and can seamlessly adapt them to a diverse market such as real estate. Creatio is a technological company with a special focus on real estate with its Creatio and new website real estate product.

As the fight for leadership in the brokerage market gets intense, several IT companies find that there is a great room for improvement in this industry. With so many big-ticket innovations in the real estate circuit already turning half a decade old, a crop of fresh, innovative products is going to be released by companies that work with dynamic, cutting-edge technology. As a CRM deployed on the cloud, Creatio allows businesses to take control over a different set of processes that span the whole journey of a customer. In addition, it also drives up the efficiency of many processes including sales, thus bettering the quality of every sub-process it comprises- from lead generation to conversion. Several real estate companies have testified that such software with the availability of special workflows and processes (predefined) make it fairly easy for many companies to bring the best-in-industry practices to their operation. Brokers, as expected, can appreciate the brilliance behind these products and put their money where they find their needs.

Real estate companies need to be high-touch as well as high-tech in order to establish its base and expand into a bigger entity in the years to come. With the market opportunity painting a rosy picture, the onus is on the companies and brokerage firms to take stock of the current business situation and invest in software that will help them get better with managing customer relations, and improving upon the existing ways to engage with customers. While good real estate companies have always been good at the high touch part, most of them are not good enough when it comes to using technology to market themselves well. It is no wonder why a good number of tech companies are actually gravitating towards tech companies that show great promise and potential to deliver cutting-edge real estate solutions and software that have each and every ingredient necessary to dictate terms in the market.

Perhaps the most important sign of tech companies is a crop of competent startups, each gearing up to give the commercial market a digital ‘spin’.

So, how does your real estate company plan to ride the tech wave?

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