Qualcomm buries fossil gadgets and dig them up in front of you, just for the heck of it


CES stands for Consumer Electronic Show, and to wow consumers, different companies use different strategies. Some people opt for huge flashy booths, but Qualcomm decided to do a little insider joke. So they buried those old gadgets in the sand, and have a good-looking-enough dude to pretend to dig them up, just give people an idea that those gadgets in the sandbox are outdated. The ITmedia team was a bit offended by the fact that PSone is in the sand whereas other “newer” American phones with “extremely outdated” specifications are displayed like treasure. I guess I would be, too, if I worked for Sony. — Sam Chan

Qualcomm’s sandbox [ITmedia]

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