If you happen to be walking around the streets of Paris recently you might of come across these very odd Nike “Laser Engineered” ads. After some heavy digging and researching (of course) we’ve managed to uplift some more information and some excellent pictures of the ads themselves. The ads are promotion for four upcoming Nike sport shoes with a design that is made extremely precise with the use of laser technology. The technology is said to work something like a desktop printer except instead of printing with ink and only a line by line data feed, the design is made through vectors which are burnt and etched on to the leather of the show. This technology has been used by other companies, but it seems as if Nike plans to make it an industry standard. Design is said to be only the beginning. Eventually, we can expect laser technology to improve the mobility, breathability, comfort, fit and pretty much the whole footwear industry. These ads are created by piercing a metal sheet with laser. They look normal ads during the day time, but when night hits the lasering lights up. Take the jump for many more pics.
— Andrew Dobrow
Nike Laser [via Adverblog]