Nature, Inc.

Despite our efforts to control it, nature remains monstrous and unnameable (our destruction of the environment? That’s nature, too.) So why does it always look so cozy in advertisements? This is the question NextNature asks in its biomimicry marketing channel, which looks at the way marketing uses nature as style, metaphor, and erotics. If science and engineering can’t conquer nature, will advertising fare any better? If the video above is any clue—check out that Warren Zevon track they scored it with—they won’t be pulling any punches. —via NextNature

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